Fanfare Entertainment, LLC and Average Joes Entertainment Launch a New Multimedia Gaming App “Redneck Kingdom”

Companies announce strategic partnership

Burlingame, CA - May 5, 2014 - Fanfare Entertainment, LLC, a leading provider of mobile experiences that engage consumers in the world of entertainment, together with Average Joes Entertainment, a Nashville-based entertainment company specializing in country music, have together developed the new Redneck Kingdom application, a customizable mobile application that offers fans the “ultimate experience” when it comes to all things “Redneck.” The application will be available for download in July of 2014.

The application is rooted in Fanfare’s unique modular and scalable mobile platform, allowing Average Joes to deliver experiences based on the fan’s desire, including: more entertainment, live comedy, interactive games, Virtual Currency, raffles, contests, prizes, and a variety of exclusive Redneck related content not seen before. The Average Joes application is Fanfare’s second venture into the world of music and entertainment.

In addition to the revolutionary new Redneck Kingdom application, the two companies also today announced a strategic partnership that focuses on delivering a unique and interactive mobile experience that truly engages their fans. From big screens the size of large venues, to paperless tickets, to live streams of events on mobile devices, technology is rapidly changing the fan’s experience in every market.

Shannon Houchins, CEO/AJE stated, “Average Joes has always utilized technology to connect music to the fans. With Fanfare’s platform, we can bring our fans more dynamic, customized and full-featured experiences in real-time.

Lance Kelly, Co-Founder and CEO of Fanfare Entertainment, LLC said: “The new Redneck Kingdom application builds on the personal nature of music and entertainment and how fans use their mobiles and tablets and is a true innovation in the mobile market enabling fans to feed their need to know all things country music and redneck lifestyle related. The app combines Average Joes unmatched collection of “Redneck” content and empowers the fan to consume the music, artist, lifestyle, merchandise, and win prizes that they are interested, and the type of content that they prefer, whether its music, videos, games or social media.”

About the Application

The app will also offer fans the unique opportunity to rank their level of skills based on specialized in-app contests, games, challenges, and other activities. The Redneck Kingdom app will be the first to leverage Average Joes’ well-known proprietary content including music, entertainment, merchandise, and much more. The app will also incorporate Virtual Currency as a key element of the Redneck Kingdom experience that will serve to further drive monetization opportunities and establish an entire layer of multiple and ongoing revenue streams. In addition, the app will be fully transactional for the sale of music / video content, branded merchandise, Special Member’s Only content, and more.

About Fanfare Entertainment, LLC

Fanfare Entertainment is a privately funded company based in Burlingame, California. The company focuses on delivering mobile experiences that engage and monetize fans and consumers in music, sports, entertainment, consumer products and other brand-intensive industries. Fanfare brings new revenue streams to brands, artists, and musicians through its unique mobile apps, and through Rifftime, the extraordinary musician showcase and innovative record label of the future targeting veteran and amateur artists alike. To learn more, visit http://www.fanfareentertainment.com.

About Average Joes Entertainment

Average Joes Entertainment launched in 2008 with flagship artist Colt Ford. Since its inception, the entertainment company has expanded to housing three labels, a management company, a publishing entity and a film and television production company. Founded by CEO Shannon Houchins, the Nashville-based entertainment company focuses on a grassroots approach, availability of product and cross-promotional opportunities to expand artist visibility. Average Joes and affiliated labels’ growing roster of artists and projects includes Colt Ford, The LACS, LoCash Cowboys, Bubba Sparxxx, JJ Lawhorn, Charlie Farley, Lenny Cooper, the Mud Digger Series, Moonshine Bandits, Demun Jones, Danny Boone, Daniel Lee, Sarah Ross, Twang and Round, and Redneck Social Club.

For more information, visit www.averagejoesent.com.

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Contact for Fanfare Entertainment, LLC:
Derek Perez
408-391-6454
perezjderek@gmail.com

Contacts for Average Joes Entertainment:
Kristin Palmer or Claire Cook
615-733-9983
Kristinp@averagejoesent.com or Claire@averagejoesent.com