Monetizing your fanbase.

The Company

Fanfare Entertainment, LLC is a privately funded company based in Burlingame, California. The company focuses on the monetization of fans and consumers loyal to their brands and celebrities in music, sports, the entertainment business in general, as well as a number of significant corporate clients throughout the country. Fanfare has successfully done what many other high-tech startups have failed to do - to effectively engage and monetize a brand's fans - by creating an entire new layer of revenue streams that has previously not existed before within the mobile platform.

Company Founders

Lance Kelly, CEO / Co-Founder Lance Kelly brings over 20 years of experience in software development, technical, and operational management to Fanfare. Prior to co-founding Fanfare, Mr. Kelly held senior management positions at Apple Computer, Exodus Communications, Centrata, and ePlay. In addition, he served as Vice President of Studio Operations at Total Entertainment Network and Vice President of Software Engineering and Operations for where he was also a co-founder. Mr. Kelly led’s product development team from its inception through industry-leading member volume and user experience. was sold to Electronic Arts. Mr. Kelly attended the University of Texas at Austin where he majored in Mathematics and Computer Science.

Raymond Hart, President / Co-Founder Raymond Hart brings over 20 years of experience in corporate development, business development, and finance to Fanfare. Mr. Hart has over 10 years of experience in structuring and funding start-ups and has worn multiple hats from Chairman to Chief Privacy Officer. Prior to co-founding Fanfare, Mr. Hart was founder and COO of MedServe, Inc., which was acquired for $185M in 2009. In addition, he served as a marketer of financial products and derivatives for various Fortune 500 companies.

Board of Advisors »